People first.

Hi! My name is Jared, I go by JD professionally, and I created Zappfy in 2017 and focused on implementing software solutions in a variety of domains without the overhead costs I had experienced as an employee. Over the years I've had the opportunity to learn from an amazing set of colleagues, clients, mentors, and managers spanning from Silicon Valley to Singapore.

I built Zappfy to help organizations make sense of their technical landscape while solving business problems. But to be honest, when I started out, I avoided uncertainty by sticking to the confines of the languages, frameworks, and platforms that I knew so well, extending only when necessary.

This worked. I built good software with teams and delivered functional apps for companies that weren't sure how to proceed or execute on their vision.

However, as my knowledge has matured and my skills have evolved, I have found that the highest costs of software development stem from a lack of optionality coupled with a lack of understanding around user needs. This informs my approach to work.

Nowadays I focus less on technology and more on people. People can mean the end user you're designing for, but it can equally mean your internal teams, vendors you're working with, or that product manager you tasked with solving challenging problems.

Building software has always been part art, part science. Sometimes we forget the former in our amateurish pursuit of the latter.

Let's make art together by prioritizing people: the science will follow.